Personal information protects your personal privacy and strives to always protect your personal information in the best way. It is's goal to follow all laws and rules for personal data protection in force at any given time.

This policy will help you, among other things. to understand what kind of information collects and how it is used. By approving the policy on the website in connection with the purchase or submission of information, you agree to the processing of your personal information in accordance with below.

World of Shape AB, ("Worldofshape" / "we"), corporate identity number 556859-7966 is responsible for the processing of your personal data. 

What personal information do we process?
We will process the personal information that you provide or have provided to us or that we have collected on the website through cookies. The personal data that processes is your social security number, name, gender, e-mail address, purchase, payment and order history, payment and credit card number, delivery address, IP address and telephone number.

How do we use your personal information?
The information can be used for identification, direct marketing, customer surveys, newsletters and for statistical purposes. The information can also be used for mailings, text messages and e-mails, as well as for marketing and information by telephone, if you have not objected to this. You can contact us at any time to discontinue marketing to you as a customer.
The information may also be used to analyze buying habits in order to provide you with relevant information and marketing and to improve the Website, payment solutions and payment processes. Processing for the purpose of improving payment solutions and payment processes may include processing where your personal data, e.g. your social security number, is transferred to other companies within the group and third-party suppliers to be included as analysis data. The personal data may then also be combined with data from other registers, e.g. credit information register.

Your social security number will also be processed in connection with purchases on behalf of (or due to requirements from) payment and credit companies that need this for credit information purposes.

The use of the information may involve alignment with other registers, both within and outside the EU, and that your personal data is transferred to, and processed by, other companies within the Group for the above-mentioned purposes in accordance with applicable laws and regulations.

The information may also be co-ordinated or shared with authorities or our partners for e.g. printing and distribution, as well as payment intermediaries and credit companies for payment or credit information. always observes the utmost caution on such occasions.

By approving the policy on the website in connection with the purchase or submission of information, you agree that your personal information is transferred to countries outside the EEA.

If all or parts of's business are sold or integrated with other business, your personal information may be disclosed to our advisers, potential buyers and their advisers and passed on to the business's new owners.

How do we protect your personal information?
To keep the personal data we process in safe custody, we have taken several security measures: We have implemented security routines and technical and organizational measures to protect your personal data such as certification technology for browsers. In addition, we have appropriate firewalls and antivirus software to protect and prevent unauthorized access to the network. Access to the spaces where personal data is stored is limited and it is required that employees are identified for access. also uses i.a. of SSL (Secure Socket Layer) which is a protocol for secure data transfer over the Internet (or other networks). As a customer, you need to check that SSL is not turned off in the browser settings. In order to prevent unauthorized access when processing your payment or credit card number, one-way encryption is also used.

How long is my personal data stored?
If you have agreed to be a registered customer / member at, your information will be saved until you unregister. You can unsubscribe as a customer at any time. If you do not register as a customer / member, your information will be saved for as long as is necessary based on legal requirements or to fulfill obligations towards you, e.g. to meet delivery and warranty commitments.

Regardless, your information is never stored longer than is permitted under current personal data legislation.

Access, update and correction of your personal data
You have, according to current personal data legislation, the right to be informed once a calendar year free of charge of which personal data is processed about you, regardless of how these are collected. If you want such information, you must submit a written request to us. The request must, in accordance with current personal data legislation, be sent signed by you by post to the address specified on the Website. It can therefore not be sent by e-mail. wants to ensure that your personal information is correct and up to date. If any of the information you provide to changes, e.g. if you change your e-mail address, name or payment information or if you want to cancel your user account, please provide correct information by sending an e-mail to: You have the right to request that the personal data be corrected, blocked or deleted at any time.

Your personal data will not be processed for purposes related to direct marketing if you oppose such processing. You have the right to revoke a given consent to the processing of personal data at any time. Such revocation may be limited to only part of the processing, for example that relating to direct marketing.

GDPR Compliance
World of Shape will handle information about you that you fill in when purchasing, registering, activating your account and which is saved in your account.
We will only use them to complete our assignment and to provide you with relevant information. We will not disclose information to any outsider except in cases where it has been agreed with you or when authorities or courts so require.
This means that the information we archive will be saved in accordance with the laws and regulations that apply. Each person has the right to request information about what information we have registered. We are obliged to correct information that is incorrect, incomplete or misleading.
What personal information can be saved?
First name
Last name
Phone number
Waist measurements
Type of diet
Why is your personal information saved?
For the website's functions to work and you to get the most out of your training.
Who sees your personal information?
No one else has you have access to your information. Persons with authorization have the opportunity to produce your information, but only if you as a customer request it.
How is personal data deleted?
To delete, change or request individual information, contact us at
If individual login is used, your account can be deleted, contact us at
If the website is terminated, all information is deleted automatically.
When can data be processed without consent?
If agreements have been entered into.
When different laws must be followed.
In the event of any exercise of authority.

The website may contain links to other websites. This Privacy Policy applies to the Website only. When you link to another website, you should read the personal data policy that applies to that page. Please note that does not take responsibility for other websites' processing of your personal data.

Changes to the Privacy Policy reserves the right to make changes to this Privacy Policy at any time insofar as the changes are necessary to remedy disruptions or to meet new legal or technical requirements. All changes to this Privacy Policy will be posted on the Website.

Cookies are used on the website. Cookies are small text files that are stored on the visitor's computer and that can be used to follow what the visitor does on the website.

There are two main types of cookies:
1) a permanent cookie remains on the visitor's computer for a certain period of time.
2) a session cookie is temporarily stored in the computer's memory while a visitor is inside a web page. Session cookies disappear when you close your browser. uses cookies to improve the website for the visitor, e.g. by adapting the website to the visitor's wishes, choices and interests, being able to help you keep track of which items you have added to your shopping cart, being able to handle your purchase, ensuring that the visitor has logged in to the website and thus avoiding logging in to each new page he visits , to be able to adapt our services so that you receive advertising that is relevant to you and to be able to fulfill our commitments when purchasing.

Permanent cookies are used, among other things, to store your possible personal settings at so that you, for example, do not have to make certain choices every time you visit the Website and to adapt and make information and marketing as relevant as possible for you. Session cookies are used, among other things, for the purpose of being able to register statistics on the use of the Website.

By accepting's general terms and / or this Privacy Policy and using the website, you agree to the processing of cookies as stated here. If you do not accept the use of cookies, you can turn off cookies in your browser's security settings.

You can also set the browser so that you get a question every time the website tries to place a cookie on your computer.

The browser can also delete previously stored cookies, see the browser's help pages for more information. Furthermore, you can delete cookies manually from your hard drive at any time.

Please note that if you choose not to accept cookies, you will not be able to make purchases on the Website. The functionality may also be limited in other respects. uses Google's advertising services. You can read more about Google's collection, sharing and use of data here

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